How to Kill A Unicorn
How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to MarketDownloadable Audiobook - 2014
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Publisher: Prince Frederick, Md. :, Recorded Books ;, 2014, 
Characteristics: 1 online resource (10 hr., 30 min.) analog, Digital recording, rda data file, rda